Items where Author is "Lee, Yi Hui"
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Article
Sheng, Jie and Lee, Yi Hui and Lan, Hao (2023) Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt? Internet Research, 34 (3). pp. 849-867. DOI https://doi.org/10.1108/intr-12-2021-0903