Items where Author is "Liu, Hongfei"
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Jana, Iman and Malhotra, Neeru and Liu, Hongfei (2022) Investigating Negative Word of Mouth as a Consequence of Consumer Resistance to Innovation: Moderating Effects of Consumer Characteristics. In: Third Annual Marshall Business Research Conference, 2022-11-04 - 2022-11-04, Virtual.
Jana, Iman and Malhotra, Neeru and Liu, Hongfei (2022) Investigating negative word of mouth as a consequence of consumer resistance to innovation : Moderating effects of consumer characteristics. In: 2022 American Marketing Association (AMA) Summer Academic Conference, 2022-08-09 - 2022-08-14, Virtual + Chicago, IL.
Jana, Iman and Liu, Hongfei and Malhotra, Neeru (2022) Consumer Resistance to Innovation: A Systematic Literature Review. In: Academy of Marketing Conference 2022, Marketing: The Fabric of Life, 2022-07-05 - 2022-07-07, University of Huddersfield, United Kingdom.
Liu, Wentong and Kwong, Caleb and Kim, Young-Ah and Liu, Hongfei (2021) The More the Better vs. Less is More: Strategic Alliances, Bricolage and Social Performance in Social Enterprises. Journal of Business Research, 137. pp. 128-142. DOI https://doi.org/10.1016/j.jbusres.2021.08.012
Osburg, Victoria-Sophie and Yoganathan, Vignesh and Bartikowski, Boris and Liu, Hongfei and Strack, Micha (2020) Effects of Ethical Certification and Ethical eWoM on Talent Attraction. Journal of Business Ethics, 164 (3). pp. 535-548. DOI https://doi.org/10.1007/s10551-018-4018-8
Liu, Hongfei and Jayawardhena, Chanaka and Dibb, Sally and Ranaweera, Chatura (2019) Examining the trade-off between compensation and promptness in eWOM-triggered service recovery: A restorative justice perspective. Tourism Management, 75. pp. 381-392. DOI https://doi.org/10.1016/j.tourman.2019.05.008
Liu, Hongfei and Jayawardhena, Chanaka and Osburg, Victoria-Sophie and Mohiuddin Babu, Mujahid (2019) Do online reviews still matter post-purchase? Internet Research, 30 (1). pp. 109-139. DOI https://doi.org/10.1108/INTR-07-2018-0331
Mohiuddin Babu, Mujahid and Liu, Hongfei and Jayawardhena, Chanaka and Dey, Bidit Lal (2019) Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation. Journal of Marketing Management, 35 (7-8). pp. 662-692. DOI https://doi.org/10.1080/0267257x.2019.1585928