Items where Author is "Mahmood, Z"
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Article
Hassan, MU and Mahmood, Z and Zaman, S (2022) Linking CSR and Brand Performance through Customer Satisfaction, Brand Equity and Corporate Reputation: A Mixed Methods Study of Top Pakistani Banks. Pakistan Journal of Commerce and Social Science, 16 (4). pp. 498-529.
Ditta, A and Mahmood, Z (2021) Does Country Level Sustainability Reporting Affect Sustainable Development of a Country? Evidence from Developed and Developing Countries. Pakistan Journal of Commerce and Social Sciences, 15 (4). pp. 796-812.