Items where Author is "Malhotra, Neeru"

Article

Sahadev, Sunil and Wood, Geoffrey and Khan, Muhammad Arshad and Malhotra, Neeru and Demirbag, Mehmet (2024) Justice, Jealousy and Performance: Evidence from Neo-Feudal Pakistan. Journal of Business Research, 183. p. 114847. DOI https://doi.org/10.1016/j.jbusres.2024.114847

Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek and Malhotra, Neeru (2024) Perfectly Imperfect: How Body Positive Advertisements in Social Media Foster Consumer Engagement? Journal of Advertising. pp. 1-20. DOI https://doi.org/10.1080/00913367.2024.2306422

Roy Bhattacharjee, Debashree and Kuanr, Abhisek and Malhotra, Neeru and Pradhan, Debasis and Moharana, Tapas Ranjan (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. DOI https://doi.org/10.1108/imr-09-2022-0206

Malhotra, Neeru and Frech, Bernadette and Leeflang, Peter and Kim, Young-Ah and Higson, Helen (2023) Understanding how satisfactory service relationships can be mutually beneficial in the higher education context. European Journal of Marketing, 57 (2). pp. 562-598. DOI https://doi.org/10.1108/EJM-05-2021-0345

Sahadev, Sunil and Malhotra, Neeru and Kannangara, Lakmini and Ritchie, Brent (2023) Disaster Planning Intentions of Tourism Accommodation Managers: Understanding the Influence of Past Disaster Experience and Disaster Management Training. Journal of Travel Research, 63 (1). pp. 175-194. DOI https://doi.org/10.1177/00472875221145129

Malhotra, Neeru and Ashill, Nicholas and Lages, Cristiana R and Homayounfard, Amir (2022) Understanding the role of frontline employee felt obligation in services. Service Industries Journal, Online (11-12). pp. 1-29. DOI https://doi.org/10.1080/02642069.2020.1858062

Akram, Muhammad S and Malhotra, Neeru and Goraya, M Awais and Shareef, Mahmud and Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181. p. 121771. DOI https://doi.org/10.1016/j.techfore.2022.121771

Malhotra, Neeru and Sahadev, Sunil and Sharom, Nur Qamarina (2022) Organisational justice, organisational identification and job involvement: the mediating role of psychological need satisfaction and the moderating role of person-organisation fit. International Journal of Human Resource Management, Online (8). pp. 1526-1561. DOI https://doi.org/10.1080/09585192.2020.1757737

Malhotra, Neeru and Sahadev, Sunil and Leeflang, PSH and Purani, Keyoor (2021) New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis. Information Systems Frontiers, Online (23). pp. 1521-1536. DOI https://doi.org/10.1007/s10796-020-10046-z

Lages, Cristiana R and Piercy, Nigel F and Malhotra, Neeru and Simões, Cláudia (2020) Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. International Journal of Human Resource Management, 31 (21). pp. 2737-2760. DOI https://doi.org/10.1080/09585192.2018.1464491

Sahadev, Sunil and Malhotra, Neeru and Mukherjee, Avinandan (2020) Segmenting Excessive Alcohol Consumers: Implications for Social Marketing. IIM Kozhikode Society and Management Review, 9 (2). pp. 213-225. DOI https://doi.org/10.1177/2277975220913366

Malhotra, Neeru and Sahadev, Sunil and Purani, Keeyor (2017) Psychological contract violation and customer intention to reuse online retailers:exploring mediating and moderating mechanisms. Journal of Business Research, 75. pp. 17-28. DOI https://doi.org/10.1016/j.jbusres.2017.01.013

Evanschitzky, Heiner and Malhotra, Neeru and v. Wangenheim, Florian and Lemon, Katherine N (2017) Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36. pp. 218-224. DOI https://doi.org/10.1016/j.jretconser.2017.02.006

Malhotra, Neeru and Ackfeldt, Anna-Lena (2016) Internal communication and prosocial service behaviors of front-line employees:investigating mediating mechanisms. Journal of Business Research, 69 (10). pp. 4132-4139. DOI https://doi.org/10.1016/j.jbusres.2016.03.038

Conference or Workshop Item

Jana, Iman and Malhotra, Neeru and Liu, Hongfei (2022) Investigating Negative Word of Mouth as a Consequence of Consumer Resistance to Innovation: Moderating Effects of Consumer Characteristics. In: Third Annual Marshall Business Research Conference, 2022-11-04 - 2022-11-04, Virtual.

Jana, Iman and Malhotra, Neeru and Liu, Hongfei (2022) Investigating negative word of mouth as a consequence of consumer resistance to innovation : Moderating effects of consumer characteristics. In: 2022 American Marketing Association (AMA) Summer Academic Conference, 2022-08-09 - 2022-08-14, Virtual + Chicago, IL.

Jana, Iman and Liu, Hongfei and Malhotra, Neeru (2022) Consumer Resistance to Innovation: A Systematic Literature Review. In: Academy of Marketing Conference 2022, Marketing: The Fabric of Life, 2022-07-05 - 2022-07-07, University of Huddersfield, United Kingdom.