Items where Author is "Malik, Aneela Akram"
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Malik, Aneela Akram and Merunka, Dwight and Akram, Muhammad Shakaib (2011) Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 6 (4). pp. 291-303. DOI https://doi.org/10.1108/17468801111170329