Items where Author is "McCarthy, Ian P"

Article

Kietzmann, Jan and Lee, Linda W and McCarthy, Ian P and Kietzmann, Tim C (2020) Deepfakes: Trick or treat? Business Horizons, 63 (2). pp. 135-146. DOI https://doi.org/10.1016/j.bushor.2019.11.006

Lee, Linda W and Dabirian, Amir and McCarthy, Ian P and Kietzmann, Jan (2020) Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54 (3). pp. 615-644. DOI https://doi.org/10.1108/ejm-02-2019-0219

Lee, Linda W and Hannah, David and McCarthy, Ian P (2019) Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees. Journal of Product & Brand Management, 29 (2). pp. 199-208. DOI https://doi.org/10.1108/jpbm-12-2018-2147