Items where Author is "Moharana, Tapas Ranjan"

Roy Bhattacharjee, Debashree and Kuanr, Abhisek and Malhotra, Neeru and Pradhan, Debasis and Moharana, Tapas Ranjan (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. DOI https://doi.org/10.1108/imr-09-2022-0206

Moharana, Tapas Ranjan and Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek (2023) What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence. Psychology and Marketing, 40 (6). pp. 1211-1236. DOI https://doi.org/10.1002/mar.21802