Items where Author is "Mohiuddin Babu, Mujahid"
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Article
Liu, Hongfei and Jayawardhena, Chanaka and Osburg, Victoria-Sophie and Mohiuddin Babu, Mujahid (2019) Do online reviews still matter post-purchase? Internet Research, 30 (1). pp. 109-139. DOI https://doi.org/10.1108/INTR-07-2018-0331
Mohiuddin Babu, Mujahid and Liu, Hongfei and Jayawardhena, Chanaka and Dey, Bidit Lal (2019) Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation. Journal of Marketing Management, 35 (7-8). pp. 662-692. DOI https://doi.org/10.1080/0267257x.2019.1585928