Items where Author is "Mukherjee, Avinandan"
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Sahadev, Sunil and Malhotra, Neeru and Mukherjee, Avinandan (2020) Segmenting Excessive Alcohol Consumers: Implications for Social Marketing. IIM Kozhikode Society and Management Review, 9 (2). pp. 213-225. DOI https://doi.org/10.1177/2277975220913366