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Items where Author is "Pradhan, Debasis"

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Number of items: 8.


Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek and Malhotra, Neeru (2024) Perfectly Imperfect: How Body Positive Advertisements in Social Media Foster Consumer Engagement? Journal of Advertising. pp. 1-20. DOI https://doi.org/10.1080/00913367.2024.2306422

Roy Bhattacharjee, Debashree and Kuanr, Abhisek and Malhotra, Neeru and Pradhan, Debasis and Moharana, Tapas Ranjan (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. DOI https://doi.org/10.1108/imr-09-2022-0206

Moharana, Tapas Ranjan and Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek (2023) What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence. Psychology and Marketing, 40 (6). pp. 1211-1236. DOI https://doi.org/10.1002/mar.21802

Pradhan, Debasis and Kuanr, Abhisek and Anupurba Pahi, Sampa and Akram, Muhammad S (2023) Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology and Marketing, 40 (1). pp. 27-47. DOI https://doi.org/10.1002/mar.21749

Kuanr, Abhisek and Lyngdoh, Teidorlang and Guda, Sridhar and Pradhan, Debasis (2022) Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing. IIM Kozhikode Society & Management Review. p. 227797522211115. DOI https://doi.org/10.1177/22779752221111599

Kuanr, Abhisek and Pradhan, Debasis and Lyngdoh, Teidorlang and Lee, Michael SW (2022) Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance. Psychology and Marketing, 39 (3). pp. 612-633. DOI https://doi.org/10.1002/mar.21606

Kuanr, Abhisek and Israel, Duraipandian and Pradhan, Debasis and Roy Chaudhuri, Himadri (2021) Can we anti-consume our way to sustainability? Finding answers at the intersection of cultural values. Journal of Consumer Behaviour:, 20 (5). pp. 1051-1064. DOI https://doi.org/10.1002/cb.1914

Kuanr, Abhisek and Pradhan, Debasis and Chaudhuri, Himadri Roy (2020) I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology and Marketing, 37 (2). pp. 260-277. DOI https://doi.org/10.1002/mar.21305

This list was generated on Thu Jun 20 18:45:59 2024 BST.