Items where Author is "Quaia, Giulia"
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Article
Eng, Teck-Yong and Quaia, Giulia (2009) Strategies for improving new product adoption in uncertain environments: A selective review of the literature. Industrial Marketing Management, 38 (3). pp. 275-282. DOI https://doi.org/10.1016/j.indmarman.2008.01.003