Items where Author is "Roy Bhattacharjee, Debashree"

Article

Roy Bhattacharjee, Debashree and Kuanr, Abhisek and Pradhan, Debasis and Moharana, Tapas Ranjan (2025) Fun or warm: How conversational style boosts customer engagement. Journal of Retailing and Consumer Services, 85. p. 104293. DOI https://doi.org/10.1016/j.jretconser.2025.104293

Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek and Malhotra, Neeru (2024) Perfectly Imperfect: How Body Positive Advertisements in Social Media Foster Consumer Engagement? Journal of Advertising, 54 (1). pp. 79-98. DOI https://doi.org/10.1080/00913367.2024.2306422

Roy Bhattacharjee, Debashree and Kuanr, Abhisek and Malhotra, Neeru and Pradhan, Debasis and Moharana, Tapas Ranjan (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. DOI https://doi.org/10.1108/imr-09-2022-0206

Moharana, Tapas Ranjan and Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek (2023) What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence. Psychology and Marketing, 40 (6). pp. 1211-1236. DOI https://doi.org/10.1002/mar.21802