Items where Author is "Schnieder, Maren"
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Number of items: 2.
Monograph
Beltagui, Ahmad and Canhoto, Ana Isabel and Behbehani, Ramin and Kumar, Niraj and Schnieder, Maren and et al. (2024) Beyond Ownership : Business models for sustainable, smart appliances. Project Report. InterAct, United Kingdom.
Conference or Workshop Item
Schnieder, Maren and Canhoto, Ana Isabel and Behbehani, Ramin and Beltagui, Ahmad and Kumar, Niraj and Alizamani, Amirreza (2025) Prompted vs. Organic Customer Insight: Comparing the Value of Focus Groups and Online Reviews in Product and Service Innovation. In: IEEE 27th International Symposium on Multimedia, 2025-12-08 - 2025-12-10, Naples, Italy. (In Press)