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Items where Author is "Shaikh, Shayan"

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Article

Shaikh, Shayan and Malik, Aneela and Akram, MS and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. DOI https://doi.org/10.1108/imr-09-2014-0302

This list was generated on Fri May 24 06:16:21 2024 BST.