Expand icon Search icon File icon file Download

Items where Author is "Shaikh, Shayan"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Shaikh, Shayan and Malik, Aneela and Akram, MS and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. DOI https://doi.org/10.1108/imr-09-2014-0302

This list was generated on Tue Dec 10 22:10:20 2024 GMT.