Items where Author is "Shukla, P"

Article

Shukla, P and Drennan, J (2018) Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities. Information and Management, 55 (5). ---. DOI https://doi.org/10.1016/j.im.2018.01.001

Khalifa, D and Shukla, P (2017) Me, my brand and I: Consumer responses to luxury brand rejection. Journal of Business Research, 81. pp. 156-162. DOI https://doi.org/10.1016/j.jbusres.2017.05.032

Cakici, NM and Shukla, P (2017) Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge. International Marketing Review, 34 (3). pp. 354-376. DOI https://doi.org/10.1108/IMR-08-2015-0178

Singh, J and Shukla, P and Kalafatis, SP (2017) IT usage for enhancing trade show performance: evidence from the aviation services. Journal of Business and Industrial Marketing, 32 (3). pp. 398-408. DOI https://doi.org/10.1108/JBIM-11-2014-0245