Items where Author is "Spais, George"
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Spais, George and Chryssochoidis, George (2025) Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions. Journal of Marketing Analytics, 13 (2). pp. 263-266. DOI https://doi.org/10.1057/s41270-025-00406-6