Items where Author is "Trott, P"
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Ozdemir, S and Trott, P (2009) Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters. Journal of Financial Services Marketing, 13 (4). pp. 284-299. DOI https://doi.org/10.1057/fsm.2008.25
Ozdemir, S and Trott, P and Hoecht, A (2008) Segmenting internet banking adopter and non-adopters in the Turkish retail banking sector. International Journal of Bank Marketing, 26 (4). pp. 212-236. DOI https://doi.org/10.1108/02652320810884777