Items where Author is "Wang, Yichuan"
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Article
Mao, Di and Rao-Nicholson, Rekha and Zhang, Chenjing and Wang, Yichuan (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120. pp. 15-28. DOI https://doi.org/10.1016/j.indmarman.2024.05.001
Zhang, Minhao and Zeng, Wenjuan and Tse, Ying Kei and Wang, Yichuan and Smart, Palie (2021) Examining the antecedents and consequences of green product innovation. Industrial Marketing Management, 93. pp. 413-427. DOI https://doi.org/10.1016/j.indmarman.2020.03.028