Items where Author is "Xie, Qinghong"
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Cui, Xingwen and Xie, Qinghong and Zhu, Jing and Shareef, Mahmud Akhter and Goraya, M Awais Shakir and Akram, Muhammad Shakaib (2022) Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior. Journal of Retailing and Consumer Services, 65. p. 102869. DOI https://doi.org/10.1016/j.jretconser.2021.102869