Items where Author is "Yamin, Mo"

Poulis, Konstantinos and Poulis, Efthimios and Yamin, Mo (2013) Multicultural markets and acculturation: implications for service firms. Journal of Services Marketing, 27 (7). pp. 515-525. DOI https://doi.org/10.1108/jsm-02-2012-0041

Poulis, Konstantinos and Yamin, Mo and Poulis, Efthimios (2012) Domestic firms competing with multinational enterprises: The relevance of resource-accessing alliance formations. International Business Review, 21 (4). pp. 588-601. DOI https://doi.org/10.1016/j.ibusrev.2011.07.003

Poulis, Konstantinos and Yamin, Mo (2009) Tourism as a leverage of internationalization for consumer goods firms: A case study approach. In: New Challenges to International Marketing. Advances in International Marketing (20). Emerald, pp. 69-85. ISBN 9781848554689. Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)00000200...