Items where Author is "Yip, Nick"
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Article
Hoque, Mohammad Tayeenul and Nath, Prithwiraj and Ahammad, Mohammad Faisal and Tzokas, Nikolaos and Yip, Nick (2022) Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. Journal of Business Research, 144. pp. 1107-1023. DOI https://doi.org/10.1016/j.jbusres.2022.02.011