Items where Author is "Zaefarian, R"
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Tasavori, M and Ghauri, PN and Zaefarian, R (2016) Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective. International Marketing Review, 33 (4). pp. 555-579. DOI https://doi.org/10.1108/IMR-03-2014-0085
Zaefarian, R and Ghauri, P and Tasavori, M (2014) The Entry of Multinational Companies to the Base of the Pyramid. In: International Business and Institutions after the Financial Crisis. Academy of International Business (UKI) Series . Palgrave Macmillan, pp. 39-52. ISBN 9781137367198.
Zaefarian, R and Elyasi, GM and Tasavori, M (2012) The 'Mystery' of Entrepreneurship and Innovation. Journal of General Management, 37 (3). pp. 84-86. DOI https://doi.org/10.1177/030630701203700307
Tasavori, M and Zaefarian, R (2012) Social entrepreneurship. Journal of General Management, 37 (4). pp. 87-88. DOI https://doi.org/10.1177/030630701203700406