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Vieira, Valter Afonso and Dalmoro, Marlon and Aguiar, Edvan Cruz and Ferreira, Marcia Christina (2025) Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities. Brazilian Administration Review, 21 (suppl ). pp. 1-4. DOI https://doi.org/10.1590/1807-7692bar2024250026