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Goraya, M Awais Shakir and Kemal, Atika Ahmad and Xu, Mark and Shareef, Mahmud A and Akram, Muhammad S (2025) Leveraging Digital Transformation Strategy and Data-Driven Decision Making to Improve Organisational Performance in a Hostile Environment. Industrial Management and Data Systems. pp. 1-28. DOI https://doi.org/10.1108/IMDS-10-2024-1039