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Roy Bhattacharjee, Debashree and Kuanr, Abhisek and Malhotra, Neeru and Pradhan, Debasis and Moharana, Tapas Ranjan (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review, 40 (6). pp. 1480-1508. DOI https://doi.org/10.1108/imr-09-2022-0206
Oliveira, Joao and Hultman, Magnus and Boso, Nathaniel and Hodgkinson, Ian and Hughes, Paul and Nemkova, Ekaterina and Souchon, Anne (2023) Decision-making in international marketing: past, present, and future. International Marketing Review, 40 (3). pp. 413-428. DOI https://doi.org/10.1108/IMR-11-2022-0249
Hoque, Mohammad Tayeenul and Ahammad, Mohammad Faisal and Tzokas, Nikolaos and Tarba, Shlomo and Nath, Prithwiraj (2022) Eyes open and hands on: market knowledge and marketing capabilities in export markets. International Marketing Review, 39 (3). pp. 431-462. DOI https://doi.org/10.1108/imr-01-2021-0003
Shaikh, Shayan and Malik, Aneela and Akram, MS and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. DOI https://doi.org/10.1108/imr-09-2014-0302
Cakici, NM and Shukla, P (2017) Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge. International Marketing Review, 34 (3). pp. 354-376. DOI https://doi.org/10.1108/IMR-08-2015-0178
Tasavori, M and Ghauri, PN and Zaefarian, R (2016) Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective. International Marketing Review, 33 (4). pp. 555-579. DOI https://doi.org/10.1108/IMR-03-2014-0085
Ghauri, Pervez and Tasavori, Misagh and Zaefarian, Reza (2014) Internationalisation of service firms through corporate social entrepreneurship and networking. International Marketing Review, 31 (6). pp. 576-600. DOI https://doi.org/10.1108/imr-09-2013-0196
Poulis, Konstantinos and Poulis, Efthimios (2013) The influence of intra-national cultural heterogeneity on product standardisation and adaptation. International Marketing Review, 30 (4). pp. 357-383. DOI https://doi.org/10.1108/imr-03-2012-0047