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Salami, Abbas and Papastylianou, Tasos and Adeoye, Marvellous and Ronayne, John and Bixby, Honor and Stawski, Robert and Fromson, Bernard and Doltis, Matt and Mahmoud, Osama and Di Cesare, Mariachiara (2026) Is gamification the new panacea for health-behavioral changes? Implications for the Health and Life Insurance Industry. JMIR Serious Games, 14. DOI https://doi.org/10.2196/80684