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Roy Bhattacharjee, Debashree and Pradhan, Debasis and Kuanr, Abhisek and Malhotra, Neeru (2024) Perfectly Imperfect: How Body Positive Advertisements in Social Media Foster Consumer Engagement? Journal of Advertising, 54 (1). pp. 79-98. DOI https://doi.org/10.1080/00913367.2024.2306422