Browse by Journal
 | Up a level |
Number of items: 1.
Shukla, Paurav and Banerjee, Madhumita (2014) The direct and interactive effects of store‐level promotions on impulse purchase: Moderating impact of category familiarity and normative influences. Journal of Consumer Behaviour, 13 (4). pp. 242-250. DOI https://doi.org/10.1002/cb.1461