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Spais, George and Chryssochoidis, George (2025) Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions. Journal of Marketing Analytics, 13 (2). pp. 263-266. DOI https://doi.org/10.1057/s41270-025-00406-6
Chang, Jennifer Yee-Shan and Konar, Rupam and Cheah, Jun-Hwa and Lim, Xin-Jean (2023) Does privacy still matter in smart technology experience? A conditional mediation analysis. Journal of Marketing Analytics, 12 (1). pp. 71-86. DOI https://doi.org/10.1057/s41270-023-00240-8