Browse by Journal

Bian, Xuemei and Tantiprapart, Yanisa and Chryssochoidis, George and Wang, Kai-Yu (2022) Counterfeit patronage: human values, counterfeit experience and construal level. Marketing Letters, 33 (4). pp. 645-658. DOI https://doi.org/10.1007/s11002-021-09600-9

Shukla, Paurav and Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers’ value perceptions of luxury brands. Marketing Letters, 26 (3). pp. 265-278. DOI https://doi.org/10.1007/s11002-015-9358-x