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Ferreira, Marcia Christina and Scaraboto, Daiane and Figueiredo, Bernardo and Schneider Dallolio, Adriana and Pereira Zamith Brito, Eliane (2026) Makeshifting Matters: How Consumer Informal Production Reconfigures Consumption Practice. Marketing Theory. DOI https://doi.org/10.1177/14705931261428724

Murphy, Stephen and Patterson, Maurice and O'Malley, Lisa (2019) Learning How: Reflexive Body Techniques, Skill Acquisition, and the Consumption of Experience. Marketing Theory, 19 (4). pp. 425-445. DOI https://doi.org/10.1177/1470593118809792

Balmer, John MT and Burghausen, Mario (2019) Marketing, the past and corporate heritage. Marketing Theory, 19 (2). pp. 217-227. DOI https://doi.org/10.1177/1470593118790636

Freund, James and Jacobi, Erik S (2016) Mystify me: Coke, terror and the symbolic immortality boost. Marketing Theory, 16 (3). pp. 417-422. DOI https://doi.org/10.1177/1470593115619971

Böhm, Steffen and Brei, Vinícius (2008) Marketing the hegemony of development: of pulp fictions and green deserts. Marketing Theory, 8 (4). pp. 339-366. DOI https://doi.org/10.1177/1470593108096540