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Basu, Shankha and Zhu, Jingyu and Savani, Krishna (2022) The role of social projection in consumers' commonness fallacy. Psychology & Marketing, 39 (9). pp. 1698-1705. DOI https://doi.org/10.1002/mar.21693
McKechnie, Sally and Nath, Prithwiraj and Xun, Jiyao (2018) New insights into emotion valence and loyalty intentions in relational exchanges. Psychology & Marketing, 35 (2). pp. 160-169. DOI https://doi.org/10.1002/mar.21077