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Figueiredo, Bernardo and Ferreira, Marcia Christina and Scaraboto, Daiane (2024) Flexible fieldnoting for contemporary consumer culture research. In: Handbook of Qualitative Research Methods in Marketing. Edward Elgar Press, pp. 422-435. ISBN 9781035302710. Official URL: https://doi.org/10.4337/9781035302727.00045

Brouard, Myriam and Brunk, Katja H and Campana, Mario and Dalmoro, Marlon and Ferreira, Marcia Christina and Figueiredo, Bernardo and Scaraboto, Daiane and Sibai, Olivier and Smith, Andrew N and Belkhir, Meriam (2023) “Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? Journal of Public Policy and Marketing, 42 (1). pp. 56-73. DOI https://doi.org/10.1177/07439156221130960

Scaraboto, Daiane and FERREIRA, Marcia Christina (2022) Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 83-99. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n6

FERREIRA, Marcia Christina and Scaraboto, Daiane (2022) Qualitative insights for digital marketing. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 159-177. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n10