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Conference or Workshop Item
Jana, Iman and Malhotra, Neeru and Liu, Hongfei (2022) Investigating Negative Word of Mouth as a Consequence of Consumer Resistance to Innovation: Moderating Effects of Consumer Characteristics. In: Third Annual Marshall Business Research Conference, 2022-11-04 - 2022-11-04, Virtual.
Jana, Iman and Malhotra, Neeru and Liu, Hongfei (2022) Investigating negative word of mouth as a consequence of consumer resistance to innovation : Moderating effects of consumer characteristics. In: 2022 American Marketing Association (AMA) Summer Academic Conference, 2022-08-09 - 2022-08-14, Virtual + Chicago, IL.
Jana, Iman and Liu, Hongfei and Malhotra, Neeru (2022) Consumer Resistance to Innovation: A Systematic Literature Review. In: Academy of Marketing Conference 2022, Marketing: The Fabric of Life, 2022-07-05 - 2022-07-07, University of Huddersfield, United Kingdom.
Thesis
Jana, Iman (2022) Understanding the mechanism of consumer resistance to innovation : the moderating role of consumption values. PhD thesis, University of Essex.