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Li, Xiaoqian and Liu, Yeyi and Zhu, Jingyu and Lou, Jingyi (2024) Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature. Psychology and Marketing, 41 (11). pp. 2711-2727. DOI https://doi.org/10.1002/mar.22079
Basu, Shankha and Zhu, Jingyu and Savani, Krishna (2022) The role of social projection in consumers' commonness fallacy. Psychology & Marketing, 39 (9). pp. 1698-1705. DOI https://doi.org/10.1002/mar.21693