Browse by Person
Up a level |
Group by: Item Type | No Grouping
Jump to: Book Section
Book Section
Eng, Teck-Yong and Spickett-Jones, Graham (2010) Marketing Communications for the SME. In: Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge, London. ISBN 9780415573764.
Eng, Teck-Yong (2009) Conceptualization of Strategy in Business Networks: An assessment. In: Marketing Strategy, Volume 6: Evolving and Emerging Issues in Marketing Strategy. Sage. ISBN 9781848601178.