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Experiencing the Shadow: Organizational Exclusion and Denial within Experience Economy

Kociatkiewicz, Jerzy and Kostera, Monika (2010) 'Experiencing the Shadow: Organizational Exclusion and Denial within Experience Economy.' Organization, 17 (2). pp. 257-282. ISSN 1350-5084

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This article focuses on the dark and hidden aspects of experience economy events. These aspects are framed as the shadow in the Jungian sense, i.e. an archetype of the unconscious domain. Individuals and organizations create a shadow as a side effect of attempts at control and ordering of their identity. The article presents stories based on ethnographically inspired field studies of experience economy events to show how staged experience produces an experiential shadow side. The process is problematized and reflected upon as a shadow producing side effect of identity production and management in experience economy settings. The possibilities for the integration of the shadow into the normal operation of experience economy organizations are considered with the help of images of the carnival and the archetype the fool. The acceptance of the paradoxical and strange side of such events they may be better understood and their dark side integrated.

Item Type: Article
Uncontrolled Keywords: carnival, experience, experience economy, identity, non-participant observation, shadow
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Jerzy Kociatkiewicz
Date Deposited: 03 Nov 2011 13:37
Last Modified: 15 Feb 2012 17:03

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