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Collaborative New Product Alliances: A Review of the Literature and Research Perspectives

Prange, C and Eng, TY and Li, J (2015) 'Collaborative New Product Alliances: A Review of the Literature and Research Perspectives.' Strategic Change, 24 (4). 351 - 371. ISSN 1086-1718

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Abstract

© 2015 John Wiley & Sons, Ltd. Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Essex Business School
Faculty of Social Sciences > Essex Business School > Management Science and Entrepreneurship Group
Depositing User: Jim Jamieson
Date Deposited: 16 Jul 2015 08:59
Last Modified: 16 Oct 2019 00:16
URI: http://repository.essex.ac.uk/id/eprint/14381

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