Prange, C and Eng, TY and Li, J (2015) 'Collaborative New Product Alliances: A Review of the Literature and Research Perspectives.' Strategic Change, 24 (4). 351 - 371. ISSN 1086-1718

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Abstract

Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Faculty of Social Sciences > Essex Business School
Depositing User:	Jim Jamieson
Date Deposited:	16 Jul 2015 08:59
Last Modified:	31 Mar 2021 00:15
URI:	http://repository.essex.ac.uk/id/eprint/14381

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