Prange, Christiane and Eng, Teck-Yong and Li, Jun (2015) 'Collaborative New Product Alliances: A Review of the Literature and Research Perspectives.' Strategic Change, 24 (4). pp. 351-371. ISSN 1086-1718
Full text not available from this repository.Abstract
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.
Item Type: | Article |
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Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Elements |
Depositing User: | Elements |
Date Deposited: | 16 Jul 2015 08:59 |
Last Modified: | 15 Jan 2022 00:45 |
URI: | http://repository.essex.ac.uk/id/eprint/14381 |
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