Prange, Christiane and Eng, Teck‐Yong and Li, Jun (2015) Collaborative New Product Alliances: A Review of the Literature and Research Perspectives. Strategic Change, 24 (4). pp. 351-371. DOI https://doi.org/10.1002/jsc.2015
Prange, Christiane and Eng, Teck‐Yong and Li, Jun (2015) Collaborative New Product Alliances: A Review of the Literature and Research Perspectives. Strategic Change, 24 (4). pp. 351-371. DOI https://doi.org/10.1002/jsc.2015
Prange, Christiane and Eng, Teck‐Yong and Li, Jun (2015) Collaborative New Product Alliances: A Review of the Literature and Research Perspectives. Strategic Change, 24 (4). pp. 351-371. DOI https://doi.org/10.1002/jsc.2015
Abstract
<jats:p>Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.</jats:p>
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce |
| Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 16 Jul 2015 08:59 |
| Last Modified: | 30 Oct 2024 19:38 |
| URI: | http://repository.essex.ac.uk/id/eprint/14381 |