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Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous

Freund, James and Jacobi, Erik S (2013) 'Revenge of the brand monsters: How Goldman Sachs’ doppelgänger turned monstrous.' Journal of Marketing Management, 29 (1-2). 175 - 194. ISSN 0267-257X

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Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD58.7 Organizational behavior, change and effectiveness. Corporate culture
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Jim Jamieson
Date Deposited: 18 Nov 2016 10:02
Last Modified: 16 Nov 2018 00:15
URI: http://repository.essex.ac.uk/id/eprint/18023

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