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Linking Twitter and Survey Data: The Impact of Survey Mode and Demographics on Consent Rates Across Three UK Studies.

Al Baghal, T and Sloan, L and Jessop, C and Williams, M and Burnap, P (2019) 'Linking Twitter and Survey Data: The Impact of Survey Mode and Demographics on Consent Rates Across Three UK Studies.' Social Science Computer Review. ISSN 0894-4393

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In light of issues such as increasing unit nonresponse in surveys, several studies argue that social media sources such as Twitter can be used as a viable alternative. However, there are also a number of shortcomings with Twitter data such as questions about its representativeness of the wider population and the inability to validate whose data you are collecting. A useful way forward could be to combine survey and Twitter data to supplement and improve both. To do so, consent within a survey is first needed. This study explores the consent decisions in three large representative surveys of the adult British population to link Twitter data to survey responses and the impact that demographics and survey mode have on these outcomes. Findings suggest that consent rates for data linkage are relatively low, and this is in part mediated by mode, where face-to-face surveys have higher consent rates than web versions. These findings are important to understand the potential for linking Twitter and survey data but also to the consent literature generally.

Item Type: Article
Uncontrolled Keywords: Twitter, surveys, consent, linkage, mode effects
Subjects: H Social Sciences > H Social Sciences (General)
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Elements
Date Deposited: 07 Mar 2019 11:34
Last Modified: 08 Apr 2019 14:15

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