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Why do innovators not apply for trademarks? the role of informational asymmetries and collaborative innovation

Athreye, Suma and Fassio, Claudio (2020) 'Why do innovators not apply for trademarks? the role of informational asymmetries and collaborative innovation.' Industry and Innovation, 27 (1-2). pp. 134-154. ISSN 1366-2716

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Abstract

This paper analyses the underlying reasons why innovators do not apply for trademarks for all of their valuable inventions. Using a unique database of UK innovations linked to innovative firms, the empirical analysis highlights the many ways that firms can alleviate information asymmetries and the constraints imposed by collaborative innovation without taking recourse to trademarks. When information asymmetries are not at stake, i.e. when firms use an already existing trademark for their innovations or when they use intermediaries for its distribution, trademarks no longer serve their purpose, leading firms to avoid using it for their innovations. Open innovation also decreases the incentive to trademark, especially when the innovative process involves users, mainly because of property rights issues or because the innovator prefers to use the clients’ own distribution channels.

Item Type: Article
Uncontrolled Keywords: trademarks; intellectual property; open innovation
Divisions: Faculty of Social Sciences
Faculty of Social Sciences > Essex Business School
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 01 Oct 2019 10:28
Last Modified: 06 Jan 2022 14:00
URI: http://repository.essex.ac.uk/id/eprint/24547

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