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Detecting lies about consumer attitudes using the timed antagonistic response alethiometer.

Gregg, Aiden P and Mahadevan, Nikhila and Edwards, Sonja E and Klymowsky, James (2014) 'Detecting lies about consumer attitudes using the timed antagonistic response alethiometer.' Behavior Research Methods, 46 (3). pp. 758-771. ISSN 1554-351X

Behav Res Methods 2014_Gregg Mahadevan Edwards Klymowsky_TARA_Preprint.pdf - Accepted Version

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The Timed Antagonistic Response Alethiometer (TARA) is a true-false statement classification task that diagnoses lying on the basis of slower average response speeds. Previous research (Gregg in Applied Cognitive Psychology, 21, 621-647, 2007) showed that a computer-based TARA was about 80 % accurate when its statements conveyed demographic facts or religious views. Here, we tested the TARA's diagnostic potential when its statements conveyed attitudes-here, toward both branded and generic consumer products-across different versions of the TARA (Exps. 1a, 1b, and 1c), as well as across consecutive administrations (Exp. 2). The results generalized well across versions, and maximal accuracy rates exceeding 80 % were obtained, although accuracy declined somewhat upon readministration. Overall, the TARA shows promise as a comparatively cheap, convenient, and diagnostic index of lying about attitudes.

Item Type: Article
Uncontrolled Keywords: Humans; Reproducibility of Results; Attitude; Lie Detection; Reaction Time; Adult; Consumer Satisfaction; Female; Male; Young Adult
Divisions: Faculty of Science and Health
Faculty of Science and Health > Psychology, Department of
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 29 Jun 2020 13:56
Last Modified: 18 Aug 2022 13:08

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