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From Full-Service Agency to 3-D Marketing Consultants: 'Creativity' and Organizational Change in Advertising

Nixon, S (2011) 'From Full-Service Agency to 3-D Marketing Consultants: 'Creativity' and Organizational Change in Advertising.' In: Deuze, M, (ed.) Managing Media Work. Sage, 199 - 208. ISBN 9781412971249

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Item Type: Book Section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Sociology, Department of
Depositing User: Jim Jamieson
Date Deposited: 18 Jan 2013 12:42
Last Modified: 17 Aug 2017 18:03
URI: http://repository.essex.ac.uk/id/eprint/5140

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