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The impact of mobile phones on survey measurement error

Lynn, P and Kaminska, O (2013) 'The impact of mobile phones on survey measurement error.' Public Opinion Quarterly, 77 (2). 586 - 605. ISSN 0033-362X

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We propose a framework of ways in which the different context of mobile interviews-such as multi-tasking, distraction, and the presence of others-and differences inherent in the technology can influence survey responses. The framework also highlights the mechanisms through which these influences operate. We evaluate selected elements of the framework using data from a randomized experiment in which respondents were interviewed by mobile or landline. Measures of interview context were gathered via interviewer evaluation, respondent perception, and direct questioning. We find less social desirability bias with mobile phone interviews, but overall only small differences between mobile and landline interviews. © 2012 The Author.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Jim Jamieson
Date Deposited: 19 Jul 2013 15:09
Last Modified: 05 Feb 2019 11:15

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