Research Repository

Estimating Nonresponse Bias and Mode Effects in a Mixed-Mode Survey

Lugtig, Peter and Lensvelt-Mulders, Gerty JLM and Frerichs, Remco and Greven, Assyn (2011) 'Estimating Nonresponse Bias and Mode Effects in a Mixed-Mode Survey.' International Journal of Market Research, 53 (5). 669 - 686. ISSN 1470-7853

Understanding-Society-Early-Findings.pdf - Draft Version

Download (3MB) | Preview


<jats:p> In mixed-mode surveys, it is difficult to separate sample selection differences from mode-effects that can occur when respondents respond in different interview settings. This paper provides a framework for separating mode effects from selection effects by matching very similar respondents from different survey modes using propensity score matching. The answer patterns of the matched respondents are subsequently compared. We show that matching can explain differences in nonresponse and coverage in two Internet samples. When we repeat this procedure for a telephone and Internet sample however, differences persist between the samples after matching. This indicates the occurrence of mode effects in telephone and Internet surveys. Mode effects can be problematic; hence we conclude with a discussion of designs that can be used to explicitly study mode effects. </jats:p>

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Jim Jamieson
Date Deposited: 19 Jul 2013 10:32
Last Modified: 10 Jun 2021 12:15

Actions (login required)

View Item View Item