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Estimating nonresponse bias and mode effects in a mixed mode survey

Lugtig, PJ and Lensvelt-Mulders, GJLM and Frerichs, R and Greven, A (2011) 'Estimating nonresponse bias and mode effects in a mixed mode survey.' International Journal of Market Research, 53 (5). pp. 669-686. ISSN 1470-7853

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Abstract

In mixed-mode surveys, it is difficult to separate sample selection differences from mode-effects that can occur when respondents respond in different interview settings. This paper provides a framework for separating mode-effects from selection effects by matching very similar respondents from different survey modes using propensity score matching. The answer patterns of the matched respondents are subsequently compared. We show that matching can explain differences in nonresponse and coverage in two Internet-samples. When we repeat this procedure for a telephone and Internet-sample however, differences persist between the samples after matching. This indicates the occurrence of mode-effects in telephone and Internet surveys. Mode-effects can be problematic; hence we conclude with a discussion of designs that can be used to explicitly study mode-effects.

Item Type: Article
Uncontrolled Keywords: propensity score matching; Internet survey; telephone survey; mode-effects; nonresponse bias
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences
Faculty of Social Sciences > Institute for Social and Economic Research
SWORD Depositor: Elements
Depositing User: Elements
Date Deposited: 19 Jul 2013 10:32
Last Modified: 06 Jan 2022 13:38
URI: http://repository.essex.ac.uk/id/eprint/7160

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