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Be Who You Want to Be: Branding, Identity and the Desire for Authenticity

Land, Christopher and Taylor, Scott (2011) 'Be Who You Want to Be: Branding, Identity and the Desire for Authenticity.' In: Brannan, Matthew J and Parsons, Elizabeth and Priola, Vincenza, (eds.) Branded Lives: The Production and Consumption of Meaning at Work. Edward Elgar Publishing. ISBN 9781849800921

Full text not available from this repository.
Item Type: Book Section
Uncontrolled Keywords: Business and management, human resource management, marketing, organisation studies, research methods on business and management, research methods,
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Clare Chatfield
Date Deposited: 19 Jan 2015 11:39
Last Modified: 19 Jan 2015 11:39
URI: http://repository.essex.ac.uk/id/eprint/7338

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