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Causes of Mode Effects: Separating out Interviewer and Stimulus Effects in Comparisons of Face-to-Face and Telephone Surveys

Roberts, Caroline and Jäckle, Annette E and Lynn, Peter (2006) 'Causes of Mode Effects: Separating out Interviewer and Stimulus Effects in Comparisons of Face-to-Face and Telephone Surveys.' Proceedings of the Survey Research Methods Section of the American Statistical Association.

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Abstract

We identify the causes of mode effects in comparisons of face-to-face and telephone surveys, by testing for differences in the extent of satisficing and social desirability bias due to differences in the stimulus (visual vs. aural presentation of response options) and the presence vs. absence of the interviewer. The stimulus did not lead to differential measurement error; the presence or absence of the interviewer however did. Telephone respondents were far more likely to give socially desirable responses than face-to-face respondents when the stimulus was the same for both modes.

Item Type: Article
Uncontrolled Keywords: measurement error, CATI, showcards, visual, aural, satisficing, social desirability
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Jim Jamieson
Date Deposited: 19 Sep 2013 15:51
Last Modified: 13 Nov 2015 10:53
URI: http://repository.essex.ac.uk/id/eprint/7802

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