Centeno, Roberto and Hermoso, Ram贸n and Fasli, Maria (2015) On the inaccuracy of numerical ratings: dealing with biased opinions in social networks. Information Systems Frontiers, 17 (4). pp. 809-825. DOI https://doi.org/10.1007/s10796-014-9526-1
Centeno, Roberto and Hermoso, Ram贸n and Fasli, Maria (2015) On the inaccuracy of numerical ratings: dealing with biased opinions in social networks. Information Systems Frontiers, 17 (4). pp. 809-825. DOI https://doi.org/10.1007/s10796-014-9526-1
Centeno, Roberto and Hermoso, Ram贸n and Fasli, Maria (2015) On the inaccuracy of numerical ratings: dealing with biased opinions in social networks. Information Systems Frontiers, 17 (4). pp. 809-825. DOI https://doi.org/10.1007/s10796-014-9526-1
Abstract
In this work, we study the potential problems emanating from using numerical ratings in social networks to rank entities regarding their reputation. In particular, we empirically demonstrate how reputation rankings as collected and managed by current systems are likely to be skewed due to subjectivity problems associated with the use of numerical ratings to encapsulate preferences. With the aim of overcoming these problems, we put forward an approach in which users are asked for their opinions about entities in a comparative fashion. In order to select the most appropriate users to be queried, we take advantage of the social structure derived from the interactions among users and entities following a principle of heterogeneity. Finally, we evaluate the proposed approach in the domain of movie ratings by using real datasets collected from different web sites.
Item Type: | Article |
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Uncontrolled Keywords: | Ratings; Reputation; Pairwise elicitation; Opinions; Social networks |
Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
Divisions: | Faculty of Science and Health Faculty of Science and Health > Computer Science and Electronic Engineering, School of |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 02 Dec 2014 16:41 |
Last Modified: | 30 Oct 2024 19:56 |
URI: | http://repository.essex.ac.uk/id/eprint/11952 |