Prevention-focused self-regulation and aggressiveness

The present research examined the relationship between individual differences in self-regulatory mechanisms as outlined in regulatory focus theory (promotion- and prevention-focused self-regulation) and aggressiveness. Two studies revealed that the more individuals’ habitual self-regulatory orientation is dominated by a prevention-focus, the more likely they are to score high on measures of cynical hostility, reciprocity norm endorsement, and aggressiveness. An additional study involving the manipulation of perceived violation of a reciprocity norm showed that predominantly prevention-focused participants were particularly sensitive to the experience of a norm violation and reacted in a hostile and aggressive manner following the norm violation experience. Findings indicate that a prevention-focused style of self-regulation is associated with aggressiveness and suggest that endorsement of (negative) reciprocity norms and sensitivity to norm violations are relevant factors that help explain the differences in aggressiveness observed among individuals with a predominantly prevention-focused style of self-regulation.